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With meticulous attention to detail, team Adele Dejak has over the years pushed the envelope, not just for themselves but for the entire sub-sector as well. “Innovation is crucial to our success and we are always on the look-out for that different way of doing things,” says Adele.
“Beautiful handmade items take time and lots of hard work but the end product is worth it. The aim is not to produce a ‘flawless’ piece, but something uniquely handmade, bearing the fingerprints of its human, rather than mechanical nature.”
She adds that designer-makers must create a window into this process to create an appreciation of handmade. “Not all hand crafted products are destined for the Maasai market as souvenirs and curios.”